«Transforming Finance: Reimagining Content into Engaging LinkedIn Carousels for Yokoy»
In the digital landscape, capturing attention requires innovation. For Yokoy, the challenge was to reimagine existing content—blogs, surveys, and white papers—into captivating LinkedIn visuals. The intended audience encompassed prospects, finance professionals, business travelers, and clients, thereby necessitating a strategic approach.
Drawing inspiration from Yokoy's diverse LinkedIn following, composed of finance professionals, fintech enthusiasts, and startup stakeholders, the concept emerged. The objective was to create a seamless flow within each carousel set, consisting of 5 to 11 slides. The design process involved curating essential content elements for a swipeable format and integrating supporting graphic elements while maintaining Yokoy's brand identity. The outcome encompassed six distinct carousel sets, each showcasing a cohesive identity design and strategically guiding viewer interaction.
Client: Yokoy
Roles: Art Direction | Graphic Design | some Copywriting
